Safety is paramount to the Atlas Copco way of doing business. To promote safety awareness among service technicians, we created a multimedia package covering topics such as safe driving, personal protection, safe use of tools, housekeeping etcetera.
Central to the safety campaign was a funny and clumsy 3D mascot that we created. We produced a series of videos in which the mascot highlights the importance of acting safely in various activities. The videos were shown as part of a safety training during toolbox meetings, for which we also created an accompanying sticker booklet containing the key points. For the trainers, we created a binder with instructions and additional information. In addition to that, the safety mascot was used in animations that we made specifically for a webinar in which all safety campaign materials were presented to local service managers.
